Design Philosophy

In order to make a design effective, it is imperative to create a brand identity in the consumer’s mind.

My philosophy on commercial graphic design is to make it interactive, intriguing, and most importantly, effective. In order to make a design effective, it is imperative to create a brand identity in the consumer’s mind. The response to a design is instrumental in the success of a product or company.

This focus places more emphasis on the ROI and limits the subjective opinions about the design.

Quotes

Design must seduce, shape, and perhaps more importantly, evoke an emotional response.
-April Greiman

Marketing is not selling. Marketing is building a brand in the mind of the prospect.
-Al Ries