Author Archive

06
Mar

Don’t Make Me Think

Don’t Make Me Think

Billboards are rarely compared to websites, and for good reason. However, they do have one thing in common: user/viewer attention span. Twenty-five percent of all users will exit a website if it doesn’t load within 4 seconds, similar to the 2 seconds a viewer has to see a billboard. The book “Don’t Make Me Think” by Steve Krug discusses reasons why people will exit out of your website—namely, a lack of engagement. Do your users “Get It” at first glance? Your company

08
Dec

What Your Website Is Missing

What Your Website Is Missing

It seems as though many small business owners have the mindset of “If you build it they will come” in regards to website traffic. Essentially, a website’s success is subject to the sales generated from its visitors, as well as an ongoing interaction with current customers. This list of tactics and suggestions will help you put your best foot forward when it comes to your online presence. To start interacting with customers on your website, you first need to create a

26
Apr

Design Blog

Design Blog

Welcome to my design blog. Here I will keep you updated on the new trends and changes to the design industry. My focus is to create effective marketing materials and to maximize brand recognition in the mind of the consumers. Future posts will involve these ideas of philosophy, therefore creating multiple discussions.