Blog

08
Dec

What Your Website Is Missing

What Your Website Is Missing

It seems as though many small business owners have the mindset of “If you build it they will come” in regards to website traffic. Essentially, a website’s success is subject to the sales generated from its visitors, as well as an ongoing interaction with current customers. This list of tactics and suggestions will help you put your best foot forward when it comes to your online presence.

To start interacting with customers on your website, you first need to create a reason why a user would give you their email address in order to start interacting to your clients and/or potential clients. Ideas to gather email addresses and information include sponsoring an online sweepstakes or coupon giveaway where users can opt-in by signing up on your homepage.

Website owners can also collect contact information when visitors are converted into customers. If you are active on social media sites, you can prompt visitors to ‘like’ your Facebook page or follow you in Twitter. Once you have a ‘like’ on Facebook, you are in. Your posts will show up in their feed and you are then able to create a dialog.

When it comes to interacting with your customers, WordPress plugins are useful items.

Here is a list of my top five:
1. Mail Chimp Mail Plugin
Once you gather your email addresses, this is the best way to connect with customers.

2. SEO Ultimate
Using multiple plugins for SEO can be annoying. With this plugin, it includes a 404 monitor, file editor, meta editor and linkbox inserter.

3. Flare
Flare is a share bar that includes many social media links. This is a great way to incorporate social media, but unfortunately it doesn’t incorporate the design of the icons into your website design. We can help with that too!

4. Wassup
This plugin is similar to Google Analytics but real-time stats without using Google Analytics.

5. Thank Me Later
When someone leaves a comment on your blog, this will automatically send a follow up email thanking them. This improves the interaction between the company and the customer.

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About Michael Pickett
Michael Pickett is a graphic and web designer living in the Cleveland, Ohio area. His focus is to create effective websites and marketing materials in order to maximize brand recognition in the mind of the consumers.